I was rambling around in my office recently, proofing my latest mailer and thinking about what I could do to get more high-net-worth folks out to my seminars (I do 50 per year), when I saw on the boardroom TV monitor that a diamond heist had been perpetrated at an ultra-luxury hotel in Cannes, France.
I dropped what I was doing to hear about how a famous gang, “The Pink Panthers,” overpowered the French security and vanished with approximately $125 million in high-grade diamonds. The setting, the intrigue — it was a welcome diversion, but it also sparked an idea.
After some Googling, I found TheDiamondMarket.com and started talking to Todd Lilleberg, a business development agent at the Florida-based firm. We both agreed that this asset class could increase my firm’s appeal to the HNW investor and also help bring value-added products to my current book of business.
Wait, what? I’m primarily an annuity advisor specializing in qualified income planning, so why would I want to start selling diamonds?
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